Economic crisis has brought the spirit industry "shock" 1 - Dimmable E27 Manufacturer

"Liquor industry, the current decline in exports, high-end wine prices, reduced government spending, the economic crisis is the result of liquor industry." March 10, Sichuan Provincial Food Industry Association Fan Zhongcheng working at the food industry in Sichuan Province speech stressed.

From the China Brewing Industry Association's data also confirmed that some domestic wine sales are affected enterprises 500 yuan / bottle of white wine over high-end price reduction phenomenon occurs.

Fan Zhongcheng Food Industry Association, Sichuan province's food industry is working at the Speech

Fan Zhongcheng Food Industry Association, Sichuan province's food industry is working at the Speech

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Liquor "across the seas" blocked

Years, driven in Wuliangye, liquor industry "across the seas" began a large fruit in some countries the majority of Chinese can see the Chinese liquor. Among them, and liquor is very popular in the international market. In 2006, exports only and liquor exports to account for half of liquor. In 2007, white wine exports about 3.05 million liters. In 2008, Wuliangye's exports 100 million U.S. dollars, accounting for 80% of China's exports more than liquor; Jiannanchun exports is 220 million U.S. dollars, reported that domestic copyright Chinese wine companies export to other wines are little data.

Second half of 2008, by the economic crisis, food, fuel and other key raw material prices rising, making the national liquor production and increased operating costs; price increases, but the economic downturn, consumers have become conservative, high-end liquor purchase needs some degree of atrophy, leading to the wishes of the relative decline in dealer purchase; the industry faces the first time since 2003, "costs surge, weak demand," the double pressure.

The wines business, part of the key enterprises and key premium wine company of the original series of liquor sales in a significant decline, Wuliangye, Jiannanchun, country and other high-end liquor sales pit 1573 in Beijing, Shanghai and other key regions decline phenomenon.

As a white wine export of Sichuan province, every move much outside attention. Sichuan Food Industry Association, told reporters Fan Zhongcheng, 2008, in Sichuan liquor fell 51.59 percent of total exports, of which, Wuliangye wine exports fell more than 50%, down more than 1,000 kiloliters.

High-end liquor price "down"

Because of economic crisis, the high-end liquor market prices phenomenon, 500 yuan / bottle of white wine over the performance of the most obvious, the price to become the dominant factor in consumer, high-end liquor sales cooling.

In Zhengzhou, the price is 53 degrees Flying Maotai 680 yuan / bottle, compared with last year down 50 yuan; 52 degrees Wuliangye bottle price of 598 yuan / bottle, 20 yuan lower than last year or so. Futian District, Shenzhen City, in November last year, before the star can sell Maotai 750 yuan / bottle, but generally at 670 yuan / bottle around. In Guangdong, Fujian, Shanghai, Henan, and Shaanxi to the high-end liquor market, Shuijingfang, safflower Lang decline is relatively obvious, even price cuts of red is also the list of West Phoenix.

Reporter in Chengdu Carrefour, Wangfujing and a number of supermarkets survey also found that 53 degrees Flying Maotai from 620 yuan / bottle down to 560 Yuan / bottle, 52 degrees from 588 yuan National Pits 1573 / bottle down 508 yuan / bottle 52 degrees Wuliangye prices from 598 yuan / bottle down to 528 yuan / bottle.

Prices for high-end wine appears the phenomenon of Maotai, Wuliangye, Luzhou and other liquor manufacturers feelings. Wuliangye Yibin Co., Ltd. General Manager Chen Lin told reporters that the current economic crisis did not affect the midrange and the low-end wine market, but with the high-end market demand changes, the phenomenon of high-end liquor price reductions occurred. Luzhou Co., Ltd. Deputy General Manager Cai-Hong Shen said, the economic crisis impact on liquor consumption of high-end market, the current National Pits 1573 sales had already felt. Guizhou Moutai Distillery AG chairman Yuan Renguo, too, he said the economic crisis on the high-end liquor consumption has some impact, high-end product prices, this trend began to spread in the liquor industry.

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